Godson

is probably at the gym 🏋🏾👟

is teaching design 👨🏿‍💻

is most likely making pasta 🍝

is styling an outfit 👔

is exploring the world 🌏 🛫

About

Resume

Godson

is probably at the gym 🏋🏾👟

is teaching design 👨🏿‍💻

is most likely making pasta 🍝

is styling an outfit 👔

is exploring the world 🌏 🛫

About

Resume

Godson

is probably at the gym 🏋🏾👟

is teaching design 👨🏿‍💻

is most likely making pasta 🍝

is styling an outfit 👔

is exploring the world 🌏 🛫

Godson

is probably at the gym 🏋🏾👟

is teaching design 👨🏿‍💻

is most likely making pasta 🍝

is styling an outfit 👔

is exploring the world 🌏 🛫

Visit App

Procur —

Procur: Caribbean Agro Network

Back

Date

2022

Designers

Godson Chibuikem Jnr

Ibrahim Damisa

Kwatmi Haruna Paul

Tool

Figma, Figjam, Notion, Adobe Photoshop

Website

Visit

Procur: Caribbean Agro Network

Role

Research,Branding, Design & Testing

Background

Procur is an agro-tech startup with a single goal: to bring suppliers, buyers, and drivers (logistics) in the Caribbean agricultural industry, with a unique selling point of cutting out middlemen and delivering all orders within 24 hours timeframe kicking off with Grenada.

Some of the key problems it looked to solve was the inefficiency and lack of transparency in the agricultural supply chain, as well as the limited market access for small-scale farmers. It didn’t take long for us to realize that a minor redesign wasn’t going to cut it. Through research, our gut feelings were validated and it became clear what was required

Some of the key problems it looked to solve was the inefficiency and lack of transparency in the agricultural supply chain, as well as the limited market access for small-scale farmers. It didn’t take long for us to realize that following the conventional apps in the market wasn’t going to cut it. Through research, our gut feelings were validated and it became clear what was required.

A sample of our research findings.

Approach

We started the project by running a remote kickoff, with activities focused on gathering the necessary inputs. Along with insights gathered from competitive analysis, stakeholder and user interviews, we began crafting the product vision from the ground up.

Armed with user insights, we keyed in on the areas that provided the highest value. After months of collaboration, it was an incredibly fulfilling moment to be there for the successful launch of the Procur mobile app and marketing site.